Fractional marketing director for pre-seed and seed startups. I join your team a few days a week — from brand strategy to a live website.
Brussels · Available for new projects·hello@kwen.be
An urban mushroom farm that became one of the top three substrate producers in Europe. I built the brand from scratch, led the 2021 rebrand and carried the story all the way to the funding round.
A new preventive wellness center, built from an idea. I turned a complex concept into a clear offer, defined the positioning, led the identity with SIGN agency and shipped the website and booking tools.
I spent seven years building my own company. I know what it means to do everything with little time and a tight budget.
Now I put that experience to work for other founders. I work inside the team, not on the side: I set the strategy, make the marketing calls with you, and get my hands dirty on execution when it's needed.
Founder and customer interviews, an audit of the brand, channels and numbers. We start from what exists.
A sharp target, a clear promise, a message that fits in one sentence. Before producing anything.
Identity, website, MVP, content, visuals. I make them myself or lead the people who do.
Go-to-market plan, metrics, weekly rituals. We measure, adjust, and I hand over to the team.
An experienced marketing director who joins your team a few days a week instead of a full-time hire. Also called a fractional CMO, part-time CMO or outsourced marketing lead. You get CMO-level decisions without the cost of a full-time salary.
Pre-seed and seed startups, and young teams that need to structure their marketing before hiring a full-time marketing director.
A few days a week, depending on your stage and priorities. The pace adjusts along the way: more intense at launch, lighter once the team is in place.
An agency executes a brief. I work inside the team: I set the strategy, make the marketing calls with the founders, and produce or lead the execution (identity, website, content, photography).
I'm based in Brussels and work with startups across Belgium, in Brussels, Wallonia and Flanders, on site or remotely. In French or English.
Email me at hello@kwen.be with a few words about your project. I reply within 24 to 48 hours, and we start with a conversation to see if I can help.
